Database on marketing communication now available
UvA subscribes to World Advertising Research Center
The website of the World Advertising Research Center (WARC) is a rich source of information on marketing, advertising and media communication.
Papers, case studies, research reports, news items, best practices, statistical data etc. on the above topics are now available to the whole UvA community.
WARC is accessible to UvA students and staff on PCs within UvA; from elsewhere you must log in with a UvAnetID.